Discussion Forum: Thread 355754

 Author: wildchicken13 View Messages Posted By wildchicken13
 Posted: Apr 1, 2024 09:19
 Subject: Mattel Buys BrickLink
 Viewed: 316 times
 Topic: Trades
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wildchicken13 (875)

Location:  USA, Illinois
Member Since Contact Type Status
Aug 11, 2014 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Wild Chicken
Just read this in the Wall Street Journal:

April 1, 2024 9:31 AM PDT

LOS ANGELES—On Monday morning, Ynon Kreiz, CEO of Mattel, Inc., publicly announced
his intention to purchase BrickLink, Inc. from the LEGO Group.

Mattel is the owner of MEGA Brands, the manufacturer and distributor of MEGA
BLOKS construction toys. BrickLink is an online platform where users can buy
and sell LEGO®-brand products.

The announcement comes in the wake of the BrickLink administration's decision
to remove many older products from the platform, a decision which upset a small
minority of its clients.

After a series of negotiations and research from a neutral third-party market
valuation firm, the two sides have agreed on a final price tag of 2.19 USD.

The deal is expected to close by the end of July 2042, after BrickLink provides
the California Department of Tax and Fee Administration with some much-needed
paperwork in order to complete the deal.

In the meantime, Mattel plans to begin removing all LEGO®-brand products from
the platform and replacing them with their MEGA-brand equivalent, if available.

Kreiz has assured the public that all of BrickLink's 28 employees will be
retained for the forseeable future, including longtime administrator Russell
Callender.

Here is the link to the full article:
https://www.wsj.com/business/deals/mattel-acquires-bricklink-from-the-lego-group-5f610288
 Author: popsicle View Messages Posted By popsicle
 Posted: Apr 1, 2024 09:24
 Subject: Re: Mattel Buys BrickLink
 Viewed: 70 times
 Topic: Trades
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popsicle (6657)

Location:  USA, Washington
Member Since Contact Type Status
Feb 21, 2006 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: ConstrucToys
In Trades, wildchicken13 writes:
  Just read this in the Wall Street Journal:

April 1, 2024 9:31 AM PDT

LOS ANGELES—On Monday morning, Ynon Kreiz, CEO of Mattel, Inc., publicly announced
his intention to purchase BrickLink, Inc. from the LEGO Group.

Mattel is the owner of MEGA Brands, the manufacturer and distributor of MEGA
BLOKS construction toys. BrickLink is an online platform where users can buy
and sell LEGO®-brand products.

The announcement comes in the wake of the BrickLink administration's decision
to remove many older products from the platform, a decision which upset a small
minority of its clients.

After a series of negotiations and research from a neutral third-party market
valuation firm, the two sides have agreed on a final price tag of 2.19 USD.

The deal is expected to close by the end of July 2042, after BrickLink provides
the California Department of Tax and Fee Administration with some much-needed
paperwork in order to complete the deal.

In the meantime, Mattel plans to begin removing all LEGO®-brand products from
the platform and replacing them with their MEGA-brand equivalent, if available.

Kreiz has assured the public that all of BrickLink's 28 employees will be
retained for the forseeable future, including longtime administrator Russell
Callender.

Here is the link to the full article:
https://www.wsj.com/business/deals/mattel-acquires-bricklink-from-the-lego-group-5f610288

Very creative April Fools
 Author: Saitobricks.ca View Messages Posted By Saitobricks.ca
 Posted: Apr 1, 2024 09:24
 Subject: Re: Mattel Buys BrickLink
 Viewed: 44 times
 Topic: Trades
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Saitobricks.ca (37)

Location:  Canada, Ontario
Member Since Contact Type Status
Aug 28, 2021 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store Closed Store: Unlicensed Bricks
In Trades, wildchicken13 writes:
  Just read this in the Wall Street Journal:

April 1, 2024 9:31 AM PDT

LOS ANGELES—On Monday morning, Ynon Kreiz, CEO of Mattel, Inc., publicly announced
his intention to purchase BrickLink, Inc. from the LEGO Group.

Mattel is the owner of MEGA Brands, the manufacturer and distributor of MEGA
BLOKS construction toys. BrickLink is an online platform where users can buy
and sell LEGO®-brand products.

The announcement comes in the wake of the BrickLink administration's decision
to remove many older products from the platform, a decision which upset a small
minority of its clients.

After a series of negotiations and research from a neutral third-party market
valuation firm, the two sides have agreed on a final price tag of 2.19 USD.

The deal is expected to close by the end of July 2042, after BrickLink provides
the California Department of Tax and Fee Administration with some much-needed
paperwork in order to complete the deal.

In the meantime, Mattel plans to begin removing all LEGO®-brand products from
the platform and replacing them with their MEGA-brand equivalent, if available.

Kreiz has assured the public that all of BrickLink's 28 employees will be
retained for the forseeable future, including longtime administrator Russell
Callender.

Here is the link to the full article:
https://www.wsj.com/business/deals/mattel-acquires-bricklink-from-the-lego-group-5f610288

Russell was the driving force behind the decision to sell
That’s why we had the merge, it was to upset people, so they will look forward
to mega.
 Author: 1001bricks View Messages Posted By 1001bricks
 Posted: Apr 1, 2024 09:29
 Subject: Re: Mattel Buys BrickLink
 Viewed: 51 times
 Topic: Trades
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1001bricks (52290)

Location:  France, Provence-Alpes-Côte d'Azur
Member Since Contact Type Status
Sep 6, 2005 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: 1001bricks
In Trades, wildchicken13 writes:
  Just read this in the Wall Street Journal:

April 1, 2024 9:31 AM PDT

LOS ANGELES—On Monday morning, Ynon Kreiz, CEO of Mattel, Inc., publicly announced
his intention to purchase BrickLink, Inc. from the LEGO Group.

Kreiz has assured the public that all of BrickLink's 28 employees will be
retained for the forseeable future, including longtime administrator Russell
Callender.

Thank you for posting this important news!

The truth is I'm very excited to announce they'll proposed the forum
Moderation to myself (probably after having checked the poor Seller Feedback
rating of the other Sylvain...)

Be sure I'll respect all opinions which corresponds to mine!

Please have a good one (April),

--
Sylvain
MattelLink(tm) Forum Moderator.
 Author: Saitobricks.ca View Messages Posted By Saitobricks.ca
 Posted: Apr 1, 2024 09:32
 Subject: Re: Mattel Buys BrickLink
 Viewed: 46 times
 Topic: Trades
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Saitobricks.ca (37)

Location:  Canada, Ontario
Member Since Contact Type Status
Aug 28, 2021 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store Closed Store: Unlicensed Bricks
In Trades, 1001bricks writes:
  In Trades, wildchicken13 writes:
  Just read this in the Wall Street Journal:

April 1, 2024 9:31 AM PDT

LOS ANGELES—On Monday morning, Ynon Kreiz, CEO of Mattel, Inc., publicly announced
his intention to purchase BrickLink, Inc. from the LEGO Group.

Kreiz has assured the public that all of BrickLink's 28 employees will be
retained for the forseeable future, including longtime administrator Russell
Callender.

Thank you for posting this important news!

The truth is I'm very excited to announce they'll proposed the forum
Moderation to myself (probably after having checked the poor Seller Feedback
rating of the other Sylvain...)

Be sure I'll respect all opinions which corresponds to mine!

Please have a good one (April),

--
Sylvain
MattelLink(tm) Forum Moderator.

I always knew you worked for mega, that fig on your pic is a dead giveaway!
 Author: RedTardis View Messages Posted By RedTardis
 Posted: Apr 1, 2024 10:54
 Subject: Re: Mattel Buys BrickLink
 Viewed: 65 times
 Topic: Trades
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RedTardis (2098)

Location:  USA, Texas
Member Since Contact Type Status
Aug 4, 2017 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Trini Toys
you got me. i panicked for 5 seconds.

In Trades, wildchicken13 writes:
  Just read this in the Wall Street Journal:

April 1, 2024 9:31 AM PDT

LOS ANGELES—On Monday morning, Ynon Kreiz, CEO of Mattel, Inc., publicly announced
his intention to purchase BrickLink, Inc. from the LEGO Group.

Mattel is the owner of MEGA Brands, the manufacturer and distributor of MEGA
BLOKS construction toys. BrickLink is an online platform where users can buy
and sell LEGO®-brand products.

The announcement comes in the wake of the BrickLink administration's decision
to remove many older products from the platform, a decision which upset a small
minority of its clients.

After a series of negotiations and research from a neutral third-party market
valuation firm, the two sides have agreed on a final price tag of 2.19 USD.

The deal is expected to close by the end of July 2042, after BrickLink provides
the California Department of Tax and Fee Administration with some much-needed
paperwork in order to complete the deal.

In the meantime, Mattel plans to begin removing all LEGO®-brand products from
the platform and replacing them with their MEGA-brand equivalent, if available.

Kreiz has assured the public that all of BrickLink's 28 employees will be
retained for the forseeable future, including longtime administrator Russell
Callender.

Here is the link to the full article:
https://www.wsj.com/business/deals/mattel-acquires-bricklink-from-the-lego-group-5f610288
 Author: CykillsGarage View Messages Posted By CykillsGarage
 Posted: Apr 1, 2024 11:35
 Subject: Re: Mattel Buys BrickLink
 Viewed: 47 times
 Topic: Trades
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CykillsGarage (3)

Location:  USA, Texas
Member Since Contact Type Status
Dec 25, 2020 Member Does Not Allow Contact Buyer
Buying Privileges - OK
In Trades, wildchicken13 writes:
  Just read this in the Wall Street Journal:

April 1, 2024 9:31 AM PDT

LOS ANGELES—On Monday morning, Ynon Kreiz, CEO of Mattel, Inc., publicly announced
his intention to purchase BrickLink, Inc. from the LEGO Group.

Mattel is the owner of MEGA Brands, the manufacturer and distributor of MEGA
BLOKS construction toys. BrickLink is an online platform where users can buy
and sell LEGO®-brand products.

The announcement comes in the wake of the BrickLink administration's decision
to remove many older products from the platform, a decision which upset a small
minority of its clients.

After a series of negotiations and research from a neutral third-party market
valuation firm, the two sides have agreed on a final price tag of 2.19 USD.

The deal is expected to close by the end of July 2042, after BrickLink provides
the California Department of Tax and Fee Administration with some much-needed
paperwork in order to complete the deal.

In the meantime, Mattel plans to begin removing all LEGO®-brand products from
the platform and replacing them with their MEGA-brand equivalent, if available.

Kreiz has assured the public that all of BrickLink's 28 employees will be
retained for the forseeable future, including longtime administrator Russell
Callender.

Here is the link to the full article:
https://www.wsj.com/business/deals/mattel-acquires-bricklink-from-the-lego-group-5f610288

Wow you really had me : O
 Author: Cristoforus View Messages Posted By Cristoforus
 Posted: Apr 1, 2024 12:12
 Subject: Re: Mattel Buys BrickLink
 Viewed: 46 times
 Topic: Trades
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Cristoforus (132)

Location:  Canada, Alberta
Member Since Contact Type Status
Nov 5, 2014 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store Closed Store: Leg Godt Bricks
I have always been somewhat curious as to which members might own Castle Grayskull,
or even The Witcher.


In Trades, wildchicken13 writes:
  Just read this in the Wall Street Journal:

April 1, 2024 9:31 AM PDT

LOS ANGELES—On Monday morning, Ynon Kreiz, CEO of Mattel, Inc., publicly announced
his intention to purchase BrickLink, Inc. from the LEGO Group.

Mattel is the owner of MEGA Brands, the manufacturer and distributor of MEGA
BLOKS construction toys. BrickLink is an online platform where users can buy
and sell LEGO®-brand products.

The announcement comes in the wake of the BrickLink administration's decision
to remove many older products from the platform, a decision which upset a small
minority of its clients.

After a series of negotiations and research from a neutral third-party market
valuation firm, the two sides have agreed on a final price tag of 2.19 USD.

The deal is expected to close by the end of July 2042, after BrickLink provides
the California Department of Tax and Fee Administration with some much-needed
paperwork in order to complete the deal.

In the meantime, Mattel plans to begin removing all LEGO®-brand products from
the platform and replacing them with their MEGA-brand equivalent, if available.

Kreiz has assured the public that all of BrickLink's 28 employees will be
retained for the forseeable future, including longtime administrator Russell
Callender.

Here is the link to the full article:
https://www.wsj.com/business/deals/mattel-acquires-bricklink-from-the-lego-group-5f610288
 Author: WildBricks View Messages Posted By WildBricks
 Posted: Apr 1, 2024 12:42
 Subject: Re: Mattel Buys BrickLink
 Viewed: 53 times
 Topic: Trades
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WildBricks (6298)

Location:  USA, Georgia
Member Since Contact Type Status
May 9, 2016 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: Wild Bricks GA
  Here is the link to the full article:
https://www.wsj.com/business/deals/mattel-acquires-bricklink-from-the-lego-group-5f610288


... and it's been taken down.
 Author: 1001bricks View Messages Posted By 1001bricks
 Posted: Apr 1, 2024 13:01
 Subject: Re: Mattel Buys BrickLink
 Viewed: 42 times
 Topic: Trades
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1001bricks (52290)

Location:  France, Provence-Alpes-Côte d'Azur
Member Since Contact Type Status
Sep 6, 2005 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store: 1001bricks
In Trades, WildBricks writes:
  
  Here is the link to the full article:
https://www.wsj.com/business/deals/mattel-acquires-bricklink-from-the-lego-group-5f610288

... and it's been taken down.

Lawyers and humour...
 Author: Saitobricks.ca View Messages Posted By Saitobricks.ca
 Posted: Apr 1, 2024 13:33
 Subject: Re: Mattel Buys BrickLink
 Viewed: 50 times
 Topic: Trades
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Saitobricks.ca (37)

Location:  Canada, Ontario
Member Since Contact Type Status
Aug 28, 2021 Contact Member Seller
Buying Privileges - OKSelling Privileges - OK
Store Closed Store: Unlicensed Bricks
In Trades, WildBricks writes:
  
  Here is the link to the full article:
https://www.wsj.com/business/deals/mattel-acquires-bricklink-from-the-lego-group-5f610288


... and it's been taken down.

It’s was never up
 Author: yorbrick View Messages Posted By yorbrick
 Posted: Apr 1, 2024 14:43
 Subject: Re: Mattel Buys BrickLink
 Viewed: 42 times
 Topic: Trades
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yorbrick (1182)

Location:  United Kingdom, England
Member Since Contact Type Status
Apr 11, 2011 Contact Member Seller
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Store: Yorbricks
In Trades, WildBricks writes:
  
  Here is the link to the full article:
https://www.wsj.com/business/deals/mattel-acquires-bricklink-from-the-lego-group-5f610288


... and it's been taken down.

Was it ever up though? Some of it is very BL specific humour for those in the
know.
 Author: Nubs_Select View Messages Posted By Nubs_Select
 Posted: Apr 1, 2024 12:57
 Subject: Re: Mattel Buys BrickLink
 Viewed: 38 times
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Nubs_Select (3748)

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 Author: elias3 View Messages Posted By elias3
 Posted: Apr 1, 2024 14:48
 Subject: Re: Mattel Buys BrickLink
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elias3 (4589)

Location:  Belgium, Oost-Vlaanderen
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Store: Elias' Brick-store
BrickLink Translated Help Editor (?) - Dutch
🤣🤣👍


In Trades, wildchicken13 writes:
  Just read this in the Wall Street Journal:

April 1, 2024 9:31 AM PDT

LOS ANGELES—On Monday morning, Ynon Kreiz, CEO of Mattel, Inc., publicly announced
his intention to purchase BrickLink, Inc. from the LEGO Group.

Mattel is the owner of MEGA Brands, the manufacturer and distributor of MEGA
BLOKS construction toys. BrickLink is an online platform where users can buy
and sell LEGO®-brand products.

The announcement comes in the wake of the BrickLink administration's decision
to remove many older products from the platform, a decision which upset a small
minority of its clients.

After a series of negotiations and research from a neutral third-party market
valuation firm, the two sides have agreed on a final price tag of 2.19 USD.

The deal is expected to close by the end of July 2042, after BrickLink provides
the California Department of Tax and Fee Administration with some much-needed
paperwork in order to complete the deal.

In the meantime, Mattel plans to begin removing all LEGO®-brand products from
the platform and replacing them with their MEGA-brand equivalent, if available.

Kreiz has assured the public that all of BrickLink's 28 employees will be
retained for the forseeable future, including longtime administrator Russell
Callender.

Here is the link to the full article:
https://www.wsj.com/business/deals/mattel-acquires-bricklink-from-the-lego-group-5f610288