Discussion Forum: Messages by Etown (1740)
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 Author: Etown View Messages Posted By Etown
 Posted: May 18, 2014 12:53
 Subject: Re: Banned from S@H - create BL@H
 Viewed: 82 times
 Topic: Suggestions
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In Suggestions, tomte writes:
  Hi

the discussion went into a different way.

Have you been banned from the seller accounts in the USA ( ITD )or from Shop
at Home, the retailer unit?

Why does Lego ban people from buying from them at retail prices?

kind regards,

Stefan

That's a good question. It's obviously part of their current business
model. Why? That could be debated for ages. Some on here even compare the reselling
of LEGO (at retail prices) to the reselling and profiteering of necessities during
crises. To me that borders on ridiculous.

There is certainly a precedent for the buying (at retail prices) and reselling
of collectors items, including many different toys. If you view LEGO as a collectors
item it makes sense that people would want to buy (at retail prices) and resell.

Don't forget there was a time when LEGO didn't even like AFOL's
MOCs. Recently they've begun to embrace them. So, I wouldn't be surprised
to see LEGO embrace it's AFOL's who buy at retail prices at some point
in the future - especially if their annual growth begins to slow. But we will
see about that.