| FREQUENTLY ASKED QUESTIONS |
What is the LEGO® Account nickname? Your LEGO Account nickname is the public display name that represents you in online LEGO experiences. Up until now, the LEGO Account system randomly generated nicknames for all account holders e.g., "HappyOrange035". In the future, all users will be able to create their own personal nickname, and use it in all our online experiences, from BrickLink to LEGO Life. Why do I have to do this? We love our devoted fan communities and want to give them the best possible ways to connect and share their love for LEGO building. Right now, we’re simplifying the way LEGO fans and shoppers can personalize their experience with a LEGO Account. In the past, LEGO fans have had to use separate nicknames for each of our online experiences. Now, you and your followers will only have to remember one nickname because it’ll work in all online LEGO experiences! When will the LEGO Account integration with BrickLink take effect? We’re still working on the plan for our members to use their LEGO Account on BrickLink. Before this time, however, we want to ensure that the experience is seamless and easy for our members, and that’s why we’re telling you this now. Will my store name change to my LEGO Account nickname? No, your store name will remain the same. Your store name is independent of your LEGO Account nickname. How do I connect my BrickLink ID to my LEGO Account? We’re still working on the plan for our members to use their LEGO Account on BrickLink. We’ll tell you the details as soon as we can, but for now please complete the nickname setup we mentioned above and continue to login into BrickLink with your BrickLink ID for the time being Can my LEGO nickname be the same as my BrickLink username? If your BrickLink username falls within the LEGO guidelines and is available, your BrickLink username and LEGO nickname can be the same. Since LEGO nicknames are based on availability, we’re encouraging our members to take advantage of this early opportunity to secure their nickname now. Will I lose my BrickLink username? Your BrickLink username will not change for now. When we’re ready to start using the LEGO Account nickname system, your LEGO Account nickname will become your username on BrickLink. This means that if your LEGO account nickname is not identical to your current BrickLink username then it will change. This will not mean that you lose your member profile, all your data will still be there. Also if your BrickLink username in its current form is not able to pass our moderation based on above guidelines then you will need to choose a different nickname as well. Will the LEGO nickname replace my BrickLink username? When we’re ready to transition completely over to using a LEGO Account nickname, then your LEGO Account nickname will become your username on BrickLink. When will I be able to login to BrickLink with my LEGO Account? We’re still working on the plan for our members to use their LEGO Account on BrickLink. Before this time, however, we want to ensure that the experience is seamless and easy for our members, and that’s why we’re telling you this now. You’ll continue to login into BrickLink with your BrickLink ID for the time being Why does my nickname have to be moderated? We moderate all LEGO nicknames because we want our digital experiences to be safe and enjoyable for LEGO fans of all ages. We’re also dedicated to ensuring that all people, regardless of age, gender, cultural history, race, ethnicity, and religious beliefs feel welcome in LEGO fan communities. Everything we do is motivated by our values: Imagination, Fun, Creativity, Caring, Learning and Quality, and moderation is how we make sure our experiences stay true to these values. Which words aren’t allowed in my nickname? Nicknames can’t contain the word ‘LEGO’ or other associated trademarks owned by the LEGO Group. The word ‘LEGO’ is owned by the LEGO Group, which means that it can’t be used commercially by other persons, communities, or organizations. LEGO play and LEGO building is for everyone, of course, but the ‘LEGO’ word itself can’t be used in official titles, labels, or nicknames. Also, we don’t allow nicknames that contain upsetting, offensive, or unpleasant words. LEGO play is for everyone, and we believe everyone – kids and adults alike – should feel welcome and safe in all LEGO experiences. If your nickname contains a reference to religion, politics, or cultural topics, you may find that it gets rejected. That’s because we want our experiences to be places where everyone can share their LEGO creations, get inspiration for their next build, or simply connect with other LEGO fans. Why choose to update your nickname? Is it mandatory? It’s up to you what importance you place on your nickname, but one benefit, for example, is that you’ll only need to keep track of one nickname and that could make it easier for others to follow you and enjoy your LEGO content. As a BrickLink member, we suggest you go through the setup below to make sure your LEGO account is set up with the nickname you’ve been using on BrickLink. If you don’t, someone else could take your nickname. If your nickname gets rejected, try to make small adjustments to it, so your network on BrickLink can still recognize you. If you don’t actively update your nickname, we’ll give you a default nickname after the 16th of January 2023. After this, you’ll of course still be able to update your nickname in your LEGO Account profile settings. If I change my LEGO Account nickname, will that change my BrickLink "username"? Your BrickLink username will not change at this point. When we’re ready to transition completely over to using a LEGO Account nickname, then your LEGO Account nickname will become your username on BrickLink. How do I update my nickname? To update your nickname and provide feedback on your experience please follow these simple steps: 1. Follow this link to your LEGO Account 2. Click the Edit icon next to your avatar 3. Enter your preferred nickname 4. Click Submit and wait a few seconds for your nickname to be approved 5. That’s it! You’re all set! How long will it take for my nickname to be updated? It should take just a few minutes. However, in some cases, it may take up to 30 minutes. Check back a little later if it's not updated within a few minutes. If I get banned from LEGO.com, will I still be able to operate my BrickLink store? Depending on the reason for the ban, the enforcement can be different across our platforms. I really want to keep my LEGO Account access separate from my BrickLink activities, is this possible? You can create multiple LEGO Accounts with different email addresses. For example, you can have one LEGO Account for personal use and one for BrickLink activities. NEED HELP? For further help or questions related to LEGO Account nicknames please contact LEGO Customer Service. |