Sets:

Hero Factory (108)
    Heroes (51)
    Vehicles (2)
    Villains (39)

Minifigures:

Hero Factory (20)
    Heroes (15)
    Villains (5)

Books:

Coloring Book (1)
    Hero Factory (1)
Comic Book (7)
    Hero Factory (7)
Informational Book (3)
    Hero Factory (3)
Sticker Book (1)
    Hero Factory (1)
Story Book (7)
    Hero Factory (7)

Gear:

Bedding (1)
    Hero Factory (1)
Card, Postcard (1)
    Hero Factory (1)
Clothing Accessories (1)
    Hero Factory (1)
Human Toiletries (1)
    Hero Factory (1)
Key Chain (1)
    Hero Factory (1)
Media Audio & Video (5)
    Hero Factory (5)
Office Supplies (1)
    Hero Factory (1)
Play Wear & Weaponry (1)
    Hero Factory (1)
Poster (2)
    Hero Factory (2)
Retail Display (3)
    Hero Factory (3)
Retail Display Case (10)
    Hero Factory (10)
        Heroes (1)
Retail Display Flag (15)
    Hero Factory (15)
        Heroes (6)
School Supplies (2)
    Hero Factory (2)
Sticker Sheet (5)
    Hero Factory (5)
Watch (1)
    Hero Factory (1)

Catalogs:

2011 (1)
    Hero Factory (1)