Discussion Forum: Thread 353812

 Author: danielclark View Messages Posted By danielclark
 Posted: Feb 10, 2024 22:49
 Subject: Designer program
 Viewed: 199 times
 Topic: Designer Program
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danielclark (355)

Location:  USA, Washington
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Store: HobbyOrObsession
The three sets that have sold out so far have reeled in almost $20,000,0000 if
they have a production max of 30,000 of each. I hope they see the demand for
castle is strong.
 Author: Familybuild View Messages Posted By Familybuild
 Posted: Feb 11, 2024 09:25
 Subject: Re: Designer program
 Viewed: 58 times
 Topic: Designer Program
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Familybuild (103)

Location:  Netherlands, Zuid-Holland
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In Designer Program, danielclark writes:
  The three sets that have sold out so far have reeled in almost $20,000,0000 if
they have a production max of 30,000 of each. I hope they see the demand for
castle is strong.

And that is without the unsold out sets in the calculation?
200mil+ in a few days is insane..
 Author: SylvainLS View Messages Posted By SylvainLS
 Posted: Feb 11, 2024 10:48
 Subject: Re: Designer program
 Viewed: 77 times
 Topic: Designer Program
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SylvainLS (46)

Location:  France, Nouvelle-Aquitaine
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In Designer Program, Familybuild writes:
  In Designer Program, danielclark writes:
  The three sets that have sold out so far have reeled in almost $20,000,0000 if
they have a production max of 30,000 of each. I hope they see the demand for
castle is strong.

And that is without the unsold out sets in the calculation?
200mil+ in a few days is insane..

1. It’s twenty millions, not two hundreds.

2. TLG’s revenue is around $10 billions per year (DKK 64.6 billions in 2022). 
That’s $27 millions a day.  So, with BDP, they are making about a day’s sale
in a day.

Best case: if buying from BDP is just a plus and not a move,— that is, if all
the people who are buying BDP sets aren’t choosing between buying BDP and buying
something else from LEGO—, as there’s 3 BDP Series per year, that will make 3
days more revenue per year, so +0.82%.
 Author: yorbrick View Messages Posted By yorbrick
 Posted: Feb 11, 2024 13:27
 Subject: Re: Designer program
 Viewed: 73 times
 Topic: Designer Program
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yorbrick (1182)

Location:  United Kingdom, England
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It is a big earner for the designers though. 5% of net sales. Even if they take
off VAT and delivery costs to get the net sales figure, for the big sets it could
still be about 10 years salary depending on occupation. That will be a hefty
tax bill too.
 Author: SylvainLS View Messages Posted By SylvainLS
 Posted: Feb 12, 2024 01:31
 Subject: Re: Designer program
 Viewed: 59 times
 Topic: Designer Program
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SylvainLS (46)

Location:  France, Nouvelle-Aquitaine
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Apr 25, 2014 Contact Member Seller
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In Designer Program, yorbrick writes:
  It is a big earner for the designers though. 5% of net sales. Even if they take
off VAT and delivery costs to get the net sales figure, for the big sets it could
still be about 10 years salary depending on occupation.

Yep


  That will be a hefty tax bill too.

IIUC, it should just be taxed as income here, as a salary even, though a one-time,
hefty salary
Nice problems to have
 Author: brickerking View Messages Posted By brickerking
 Posted: Feb 12, 2024 02:17
 Subject: Re: Designer program
 Viewed: 83 times
 Topic: Designer Program
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brickerking (1868)

Location:  Canada, Alberta
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In Designer Program, SylvainLS writes:
  In Designer Program, Familybuild writes:
  In Designer Program, danielclark writes:
  The three sets that have sold out so far have reeled in almost $20,000,0000 if
they have a production max of 30,000 of each. I hope they see the demand for
castle is strong.

And that is without the unsold out sets in the calculation?
200mil+ in a few days is insane..

1. It’s twenty millions, not two hundreds.

2. TLG’s revenue is around $10 billions per year (DKK 64.6 billions in 2022). 
That’s $27 millions a day.  So, with BDP, they are making about a day’s sale
in a day.

Best case: if buying from BDP is just a plus and not a move,— that is, if all
the people who are buying BDP sets aren’t choosing between buying BDP and buying
something else from LEGO—, as there’s 3 BDP Series per year, that will make 3
days more revenue per year, so +0.82%.
 
 Author: jonwil View Messages Posted By jonwil
 Posted: Feb 14, 2024 01:14
 Subject: Re: Designer program
 Viewed: 98 times
 Topic: Designer Program
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jonwil (82)

Location:  Australia, Queensland
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LEGO knows there is demand for Castle which is why we have gotten sets like the
Lion Knights Castle and the (soon to be released) Medieval Market set. LEGO also
sees that the demand for Castle is generally comming from AFOLs and adults who
want detailed sets with lots of cool parts and not from kids or others looking
for the sets you get in a typical Castle theme.

Plus LEGO already has (in their eyes at least) themes such as Harry Potter that
fill the spot in their lineup where a full non-licensed Castle theme might go.